Case Study: Equality Florida achieves scalable fundraising and streamlined donor experiences with Bonterra EveryAction

Equality Florida Scales Up with 4Site Interactive Studios and EveryAction

Equality Florida, the largest civil rights organization working for LGBTQ equality in Florida, had moved to Bonterra EveryAction to unify their CRM, communications, fundraising and field programs but still faced challenges scaling digital storytelling, reducing time spent on tech administration without an in-house developer, and redesigning donation forms to support sustainable, multi-year fundraising.

Working with EveryAction partner 4Site Interactive Studios and leveraging Bonterra EveryAction’s CRM, custom form templates and Paragon payment integrations, they launched mobile-responsive, on-brand donation pages and reusable templates that non-developers can use. The changes slashed staff time on form creation, nearly doubled homepage donation conversion from 16% to 29%, raised average gifts from $52 to $56, shifted at least half of digital donations to PayPal, and added EFT sustainers—delivering clear fundraising and operational improvements for Equality Florida.

Equality Florida

Brittany Link

Director Of Communications