Case Study: Environmental Voter Project turns non-voting environmentalists into consistent voters with Bonterra EveryAction

Environmental Voter Project - Customer Case Study

The Environmental Voter Project (EVP) tackles a turnout problem: an estimated 15.78 million people who care about the environment don’t vote, so politicians feel little pressure to act. To convert those non-voting environmentalists into consistent voters, EVP combines big‑data targeting, canvassing, phone banks, direct mail and digital outreach — and relies on Bonterra EveryAction’s online voter pledge form to capture pledges and sync supporter data into their database.

Bonterra EveryAction’s pledge form integration made it easy for website visitors to commit to voting and for EVP to automatically add those supporters to targeted reminder and outreach workflows (phone, email, direct mail) ahead of every election. That streamlined signup-to-contact pipeline has supported EVP’s rapid growth — from a launch in Massachusetts to activity in 31 states — and underpins their data‑driven turnout strategy, leveraging proven pledge‑reminder effects to raise voter participation among environmentalists.

Environmental Voter Project

Nathaniel Stinnett

Founder and CEO