Case Study: Black Visions achieves rapid grassroots fundraising scale and sustained donor engagement with Bonterra EveryAction

Black Visions Invests in Building Grassroots Power with EveryAction

Black Visions is a Black‑led, queer- and trans-affirming Minneapolis organization that grew overnight after the 2020 George Floyd protests, expanding from roughly 1,200 supporters to 240,000 and raising over $20 million while operating with just a couple staff. Faced with exponential donor growth, limited operations capacity, and the need for secure, compliant donation processing and long‑term donor engagement, Black Visions turned to Bonterra EveryAction for a scalable digital fundraising and outreach solution.

Bonterra EveryAction provided the platform and support to handle unprecedented traffic (record transactions per second), 24/7 assistance during the surge, and automated workflows that let Black Visions send thousands of year‑end gift acknowledgments in days rather than manually contacting ~150 people. As a result, Black Visions stabilized donation processing and compliance, nearly met its goal of funding an annual budget through grassroots sustaining donors, and gained the tools to build a robust advocacy email program and mobilize supporters more effectively.

Black Visions

Kandace Montgomery

Co-Executive Director