Case Study: Beat Parkinson’s Today scales donor outreach and community engagement with Bonterra EveryAction

How cutting-edge programming and scalable software help Beat Parkinson’s Today fight a degenerative disease

Beat Parkinson’s Today is a nonprofit helping people living with Parkinson’s disease through exercise, education, and community. As the organization grew, its team needed a better way to manage donor outreach, participant communication, and class updates without duplicating work or losing track of contacts. To support that need, they turned to Bonterra EveryAction and its Fundraising and Engagement offering.

With Bonterra EveryAction, Beat Parkinson’s Today used the platform as a CRM to streamline communication, segment contacts, and send targeted email updates about class changes and events. The result was faster, more organized outreach and stronger fundraising performance, including $7,000 raised on its first GivingTuesday. The nonprofit also continues to scale its impact, offering 33 classes per week and serving 350 enrolled members in Connecticut, with program results significant enough to be published in a Yale University medical journal.

Beat Parkinson’s Today

Emily Hespeler

Program Director