Case Study: United Way achieves higher employee engagement and expanded donor choice with Bonterra CyberGrants

A Good United Way Campaign Made Incredible

United Way was seeing its traditional workplace campaign underutilized because the annual format and limited charity choices didn’t match employee preferences (30% of employee donors say they don’t give through their workplace for that reason). To address this, United Way worked with Bonterra CyberGrants, using the Bonterra CyberGrants Employee Engagement platform to modernize giving and expand donor choice.

Bonterra CyberGrants implemented an open, year‑round giving solution that lets employees choose from over 1.7 million exempt organizations, make recurring or one‑time gifts via payroll or credit card, edit or cancel deductions, and track payments to recipients while preserving United Way as a featured organization. The change boosted engagement and satisfaction — 85–95% of employees appreciate open campaigns and at least 45% utilize one‑time giving — while simplifying administration and extending campaign participation.

United Way