Case Study: Leading Financial Services Company drives $10M in hunger relief donations with Bonterra CyberGrants

Mobilizing employees to fight hunger

Leading Financial Services Company wanted to strengthen employee engagement while supporting its long-standing commitment to hunger relief. As work patterns changed after 2020, the company looked for a way to connect employee actions with community giving using Bonterra CyberGrants.

With Bonterra CyberGrants, the company launched a matching initiative in January 2022 that pledged $100 to local hunger-relief organizations for each employee who had received a COVID-19 vaccination. The program helped generate $10 million in donations to fight hunger in 2021 and contributed to $150 million donated to the cause since 2015, while also supporting a more engaged workforce ready to return in person.