Case Study: MBA Exchange achieves 3104% more new users with Bonsai Media Group

MBA Exchange boosts new users 3104% with Bonsai Media Group

MBA Exchange, an MBA application consulting firm, needed to revamp its website to enhance its brand appeal with its target audience of grad school applicants. Their old site failed to attract the right candidates and lacked intuitive navigation. They partnered with Bonsai Media Group to create a fresh online presence that would improve visibility and create pathways for potential clients to engage and schedule consultations.

Bonsai Media Group implemented a message-driven website redesign, crafting unique selling propositions that highlighted MBA Exchange's decades of experience and network. The new strategic design featured improved navigation and content that spoke directly to future clients. This solution led to a substantial measurable impact, including a 3104% increase in new users and a 578% rise in engaged sessions one month after launch.

MBA Exchange