Bonjoro
33 Case Studies
Case Study: Heart Foundation raises $46,000 from one school with Bonjoro personal video
A Bonjoro Case Study
How the Heart Foundation Raised $46,000 From One School as Part of a Fundraiser
Heart Foundation, a major Australian charity running the Jump Rope for Heart school fundraiser, faced the challenge of boosting donor engagement and lifting donations beyond the typical few-thousand-dollar school result. To stand out from standard emails and texts, the Heart Foundation partnered with Bonjoro to send personalized video emails and engagement clips tailored to students, parents and top donors.
Using Bonjoro’s personal video approach, staff recorded thank‑you messages, skipping challenges and encouragement videos that felt human and fun. The strategy drove higher participation, more frequent and larger donations, and stronger advocacy—culminating in $46,000 raised from a single school—demonstrating Bonjoro’s measurable impact on engagement and fundraising.
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Heart Foundation
Alex
Heart Foundation