Case Study: ClickFunnels achieves a $20,000 MRR lift and higher trial show-up rates with Bonjoro

How Clickfunnels Added $20,000 to their MRR With a Unique Onboarding Approach

ClickFunnels, a funnel-building company with over 100,000 customers, was struggling with low meeting attendance for new trials (around 40%) and sluggish OneFunnelAway (OFA) program sales. To improve onboarding outcomes they turned to Bonjoro, using personal video messages and the Roll-ups feature to drive higher demo attendance and encourage OFA purchases.

By deploying Bonjoro videos in 1:1 and small-group workflows, ClickFunnels raised show-up rates from roughly 40% (June) to as high as 56% (September), increased OFA sales by about 5–7 additional sales per agent per month, and added close to $20,000 in monthly recurring revenue immediately — with downstream retention gains projecting into the six-figure MRR range — on an approximately $399/month Bonjoro investment.

ClickFunnels

Troy Hitt

Onboarding Team Manager