Case Study: CXL achieves an 18% increase in trial conversions with Bonjoro

How an Online Marketing Training Company Increased Trial Conversions by 18%

CXL, an online marketing training company, needed to boost activation among new course trialists—particularly getting them engaged in the first few days. To solve this, CXL tested personalized welcome videos sent within 24 hours of trial start using Bonjoro’s personal-video tools.

Bonjoro’s solution—one-to-one welcome videos, Roll-Up videos for webinar registrants, and milestone congratulation messages—lifted CXL’s trial conversions by 18% in the A/B test. Video follow-ups also produced standout engagement (about 65% open rate, 34% landing-page CTA click-through, and 26% response rate) and improved webinar attendance and ongoing customer activation.

CXL

Alexander Atkins

Head of Growth