Case Study: Noleen Sliney achieves a 100% booking rate with Bonjoro

How an Online Makeup Artist Got a 100% Booking Rate

Noleen Sliney, an online makeup specialist launching a new membership, wanted a better way to get her content seen and convert leads into bookings. After learning about personal video emails, she chose Bonjoro and its personal video email features to test a more personalized outreach during her launch.

Using Bonjoro (uploading her list via CSV and sending one-to-one video emails), Noleen A/B tested video versus standard text messages: the text group saw ~30–40% open rates and ~30% booking rates, while Bonjoro-powered personal videos delivered a 100% open rate and 100% booking rate. With her 90% call-to-sale conversion, the Bonjoro approach drove decisive, measurable business impact and changed how she communicates with customers.

Noleen Sliney

Noleen Sliney

Makeup Specialist