Bonjoro
33 Case Studies
Case Study: L. Michelle Smith achieves 10% higher high-ticket sales conversions with Bonjoro
A Bonjoro Case Study
How an executive coach increased conversions by 10% on high-ticket sales
L. Michelle Smith, CEO of No Silos Communication and a sought‑after executive coach, faced the challenge of converting a small number of very high‑value prospects (five‑ and six‑figure deals) while keeping outreach deeply personal. To preserve her human touch at scale she adopted Bonjoro’s personal video tools, including the Bonjoro platform and Chrome Recorder, integrating them into her workflows (via 17hats and Zapier) to create timely, authentic video messages for prospects and customers.
Using Bonjoro, L. Michelle sends real‑time personal video emails, screen‑recorded course tours, and shares video links via SMS to warm relationships and set a concierge tone. The Bonjoro solution drove measurable impact: a reported 10% increase in high‑ticket sales conversions, with engagement averages of 76% open rate, 86% watch rate and 22% reply rate—well above typical email benchmarks—while substantially boosting course sales and referrals.
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L. Michelle Smith
L. Michelle
L. Michelle Smith