Case Study: EmuJoy achieves 21% more repeat purchases with Bonjoro

How an eCommerce store increased repeat customer purchases by 21%

Emujoy is a small eCommerce brand founded by Carole that sells Emu oil and needed a better way to educate buyers and learn why customers purchased, because standard automated emails were getting low engagement. To address this, Emujoy turned to Bonjoro and its personalized video welcome messages integrated with her Shopify store.

Using Bonjoro, Carole recorded short, personal welcome videos that asked customers why they ordered and how they found the brand, creating two‑way conversations and actionable customer insights. The result: over 1,000 sends with a 36% response rate and a 21% increase in repeat customer purchases, improved customer loyalty, and richer data to inform ads and copy.

Emujoy

Carole

Founder