Case Study: Tony Ray Tattoos achieves 15% increase in Customer Lifetime Value with Bonjoro

How an eCommerce Company Increased Customer Lifetime Value by 15%

Tony Ray Tattoos is an eCommerce brand that sells full-sleeve temporary tattoos for kids and wanted to build a stronger community and stand out through an exceptional customer experience. To improve first impressions and increase repeat business they partnered with Bonjoro, using Bonjoro’s personal video platform (integrated with Shopify) to send short, personalized “thank you” videos to new customers.

Using Bonjoro, Tony Ray Tattoos focused on first-time buyers and had their team record brief, name‑directed videos with a call-to-action to join their loyalty program; they automated tasks via the Bonjoro–Shopify integration and committed to a daily video quota. Customers who watched a Bonjoro averaged 1.41 orders versus 1.15 for others (a 20% lift) and spent $38.56 versus $33.10 in lifetime value (a 15% increase), translating to tens of thousands of dollars in additional monthly revenue.

Tony Ray Tattoos

Jeremy Rios

Family Relations Manager