Case Study: Design Pickle achieves 85% sales open rates with Bonjoro

How a SaaS Sales Team Achieves 85% Open Rates with Video Emails

Design Pickle, a Scottsdale-based SaaS company that provides unlimited graphic design for a flat monthly fee, was struggling to cut through crowded inboxes and lift dwindling email open rates for their sales team. Seeking a way to make outreach feel personal and human, they turned to Bonjoro to try personalized video emails instead of standard text-based follow-ups.

Using Bonjoro video messages at key moments in the funnel (demo outreach, pre- and post-demo follow-ups, flash sales and welcome messages) and automating task creation via Zapier, Design Pickle saw open rates climb to 85% and sustained customer retention of 92% since the pandemic—clear, measurable improvements in engagement and downstream conversions driven by Bonjoro-powered personalization.

Design Pickle

Matt McConkey

Pro Product Specialist