Case Study: Ontraport reduces demo and onboarding no-shows by 15% with Bonjoro personalized video emails

How a SaaS Company Reduced Demo No Shows by 15%

Ontraport, an inbound marketing SaaS company, was struggling with high no-show rates—nearly 40% for demo calls and 25% for onboarding—despite automated reminders, thank-you confirmations, and text messages. To tackle this, they tested a personal-touch approach using Bonjoro by sending short, personalized video emails when calls were booked.

Ontraport’s reps recorded and sent Bonjoro videos that clarified meeting times, put a human face on the call, and added relevant, personal details; over six months the high-touch test cut no-shows by 15%, lifted open rates roughly 20–30% above baseline, and produced tens of thousands of dollars in downstream revenue.

Ontraport