Case Study: Joan Garry Consulting achieves 96% membership retention with Bonjoro

How a membership community boasts a 96% retention rate with 3,000+ members

Joan Garry Consulting runs The Non-Profit Leadership Lab, a membership community for nonprofit leaders with 3,000+ members. Faced with the challenge of scaling genuine, high-touch relationships to reduce churn, Joan Garry Consulting turned to Bonjoro’s video messaging platform to deliver personal video emails that replicate one-to-one connection at scale.

Using Bonjoro, Joan Garry Consulting’s team (including a Director of Member Experience and community managers) sends about 15 carefully crafted personal videos per week and leverages Bonjoro custom attributes and integrations like ActiveCampaign for context. The results are striking: a 96.4% annual retention rate, average 86% open rates and 98% watch-through rates, plus strong replies and engagement—clear evidence that Bonjoro-powered personal video drove measurable increases in member loyalty.

Joan Garry Consulting

Joan Garry

Joan Garry Consulting