Case Study: The Art of Lutherie boosts support, retention, and lead conversion with Bonjoro

How a course creator retains students with personalized support videos

The Art of Lutherie helps students around the world handcraft their own guitars through a long, highly personal course experience. Founder Tom needed a better way to handle support requests, welcome members, and respond to sales inquiries without relying on lengthy emails or a traditional help desk, while also improving retention and keeping the process time-efficient. He turned to Bonjoro for personalized video messaging.

Bonjoro helped The Art of Lutherie create three video touchpoints: quick support replies, delayed check-in videos for members around month two, and personal responses to inbound sales leads. By connecting Bonjoro with Fuze Desk and Keap, Tom could trigger tasks with customer context and record short mobile videos with relevant details. Bonjoro reports that this approach drove a major lift in engagement, with Tom seeing about a 95% open and video watch rate, and he said it had a massive impact on lead conversion rates.

The Art of Lutherie