Case Study: Piano In 21 Days achieves 91% open rate and 42% response rate with Bonjoro

How a course creator got a 91% open rate

Piano In 21 Days founder Jacques runs a fast-start online piano course and faced the challenge of scaling without losing the personal touch that turns customers into advocates. He adopted Bonjoro’s personal video welcome messages, connecting Bonjoro to his CRM/email automation (like ActiveCampaign) and using survey fields to capture fun facts for more personalized outreach.

Using Bonjoro, Jacques automated short (15–30s) personalized welcome videos triggered by his funnel and sent within 24–48 hours, making the process part of his daily workflow. The impact: over 2,000 videos sent with a 91% open rate, 91% watch-through rate and a 42% response rate—far exceeding typical automated onboarding benchmarks.

Piano In 21 Days