Case Study: O-Joe Coffee achieves $75,000/month in subscriptions and 50% one-time-to-subscriber conversion with Bonjoro

How a Coffee Shop Converted 50% of Their One-Time Buyers to Ongoing Subscriptions

O-Joe Coffee, a small-batch Canadian roaster, faced the challenge of converting one-time buyers into repeat subscribers to grow customer lifetime value and stabilize recurring revenue. To tackle this, they partnered with Bonjoro, using Bonjoro personal thank-you videos to welcome customers, show the roast they purchased, and introduce subscription options in an authentic, non-salesy way.

By combining Bonjoro videos with a front-loaded 15%/ongoing 5% subscription discount, clear explainer videos, easy pause/cancel management, and surprise-and-delight touches, O-Joe converted roughly 50% of one-time buyers into subscribers and increased subscription revenue from $35,000/month to $75,000/month in just 14 weeks—driving substantial overall revenue growth and higher customer engagement.

O-Joe Coffee

Joe

O-Joe Coffee