Case Study: CURE International increases donations by $10,000 and more than doubles documentary view time with Bonjoro

How a Charity Beat Their Fundraising Campaign Goals by $10,000 amid a Pandemic

CURE International, a charity that provides life‑saving operations for disabled children, faced stagnant engagement with their documentary Modern Day Miracles — roughly 15,000 minutes of monthly view time — and needed a way to boost viewership and donations. In May 2020 they turned to Bonjoro, using personalized 1:1 video messages to thank new and lapsed donors and drive recipients to the documentary.

Using Bonjoro, CURE sent authentic, on‑site thank‑you videos (often filmed in hospitals) that linked to the film; this approach lifted monthly view time from 15,000 to 40,000 minutes in three months, produced over 50% open rates and a 48% click‑through rate, and generated an additional $10,000 in attributed donations. Bonjoro’s personal video workflow made donor outreach feel human and memorable, directly increasing engagement and fundraising.

CURE International

Matt Mundt

Director of Marketing