Case Study: Basic Bananas achieves $16,200 in 4 weeks from cold contacts with Bonjoro

How a business accelerator made $16,200 in 4 weeks off cold contacts

Basic Bananas, led by founder Christo Hall, needed to re-engage long-dormant leads and past customers—many cold for 2–3 years—to promote new workshops and offers. They turned to Bonjoro’s 1:1 personal video messages to create a more human, standout outreach compared with automated emails and calls.

Using Bonjoro, Christo’s team pulled about 100 contacts each from their Ontraport CRM, recorded short informal videos over a few hours, and sent them as personalized follow-ups; the campaign generated $16,200 in four weeks and achieved 60%+ open rates and 30%+ click-through rates. Bonjoro’s personal-video approach delivered measurable ROI by quickly converting cold contacts into paying customers with minimal time investment.

Basic Bananas

Christo Hall

Founder