Case Study: ActiveCampaign re-engages dormant customers with Bonjoro

ActiveCampaign re-engages dormant customers in 60+ days with Bonjoro

ActiveCampaign, a provider of email marketing and automation tools, faced the challenge of re-engaging dormant customers who had lost interest in their service. To address this difficult task of pulling users back from the brink of total disengagement, they turned to the vendor Bonjoro and its personalized video messaging capabilities.

The solution implemented by Bonjoro was an automated workflow integrated with ActiveCampaign’s tagging system. This setup flagged non-engaged clients and automatically created a task in Bonjoro, prompting a team member to send a personalized win-back video. This highly personal approach was designed to reignite customer interest and encourage a specific action, such as booking a call. The result was a streamlined, set-and-forget system that allowed ActiveCampaign to re-engage customers at the perfect moment with a memorable touch.

ActiveCampaign