Case Study: Rattlesnake Cable Company builds customer loyalty with Bonjoro

Building Real Connection with 11,000+ Personal Thank-You Videos

Rattlesnake Cable Company, a premium cable manufacturer, faced the challenge of building genuine human connection and brand loyalty at scale, especially during periods of uncertainty like the COVID-19 pandemic. They sought a way to move beyond being just a product company and create more meaningful, personal interactions with their customers globally.

The company implemented Bonjoro, using its personal video messaging service to send individualized thank-you messages. This solution allowed co-founder Hank Donovan to create over 11,000 personal videos, leading to higher customer engagement, stronger reviews that often mentioned the videos, and deeper customer loyalty. The consistent use of Bonjoro for over six years helped Rattlesnake transform customers into long-term fans by making them feel seen and valued.

Rattlesnake Cable Company