Case Study: Goat Milk Stuff boosts repeat purchases and UGC with Bonjoro

How an e-Commerce store sends 100s of personal thank-you videos at scale to delight their customers

Goat Milk Stuff, a family-run e-commerce store, sought a way to elevate their customer service and enhance the post-purchase experience. Their challenge was to create a deeper, more personal connection with their customers at scale. They found a solution by implementing the Bonjoro personalized video messaging platform.

Using Bonjoro's Shopify integration and its "Rollups" feature, the company efficiently sent personalized thank-you videos to new customers, triggering a testimonial request after viewing. This solution, aided by an auto-resend feature for unopened videos, led to a 40% video watch rate and a 10% increase in engagement. Over five years, Bonjoro helped Goat Milk Stuff send over 100,000 videos, resulting in more repeat sales and a vast amount of user-generated content.

Goat Milk Stuff

PJ Jonas

Founder and CEO