Case Study: Upsider achieves automated lead dispatching and streamlined processes with Bonitasoft

Upsider - Customer Case Study

Upsider, an Israel-based company serving the French market in elderly transport, tourist bookings, cruises and coach hire, needed to automate lead dispatching between salespeople and connect that workflow to its CRM. They engaged Bonitasoft, using Bonita and Bonitasoft APIs, to address these process and integration challenges.

Bonitasoft implemented a solution that models simple business processes and interfaces the CRM via Bonitasoft APIs to automate lead dispatch. As a result, previously manual processes were improved, decisions to change processes became easier, and Upsider realized clear operational gains — summarized by CTO David EL-BAZE: “Bonita is a powerful tool for process implementation.”

Upsider

David EL-BAZE

Chief Technology Officer