Case Study: Hearst Media Services achieves automated, error‑reduced digital order and product management with Bonitasoft

Automating complex digital solutions orders and product management in a rapidly growing business with Bonita

Hearst Media Services, a provider of turn-key digital marketing campaigns, faced labor-intensive, spreadsheet-and-paper workflows for complex digital solutions orders and product management. They needed to distribute tasks correctly, reduce manual errors, get real-time order status, improve turnaround times, and integrate Salesforce, internal product systems and SSO — and chose Bonitasoft’s Bonita platform (upgraded to Bonita version 7) to address these challenges.

Bonitasoft implemented automated, end-to-end workflows on the Bonita platform (initially for Automated Marketing and E-mail Marketing, with a roadmap to 15 products) and upgraded 80 processes in about two weeks. As a result, Hearst Media Services achieved higher efficiency with fewer resources, reduced manual errors and audits, automated task routing, smoother and trackable work flows, and improved quality control.

Hearst Media Services

Mike Coomey

Solution Architect