Case Study: Marriott boosts conference networking and engagement with Bonfyre

Marriott - Customer Case Study

Marriott used Bonfyre’s team communication platform for its Canada Region Finance Conference, a four-day event for 88 attendees focused on Canadian business operations. Marriott wanted a way to share key conference information while also encouraging networking, camaraderie, and a fun first impression for attendees.

Bonfyre helped Marriott run two hashtag campaigns, “On My Way” and “Buddy,” to introduce attendees to the community, build anticipation, and make networking easier. The result was 6,800 total community opens, an 86.05% engagement rate, and 550 total chats, photos, and videos shared, including 23.6% from hashtag campaigns alone.

Marriott