Case Study: Thermo Fisher Scientific unifies sustainability messaging with Bonfire Effect's Greener by design™

Thermo Fisher Scientific unifies sustainability branding with Bonfire Effect

Thermo Fisher Scientific, a global life sciences corporation, faced the challenge of fragmented messaging and branding across its various business units and regions for its environmental sustainability initiatives. This inconsistency made it difficult to create a clear and cohesive customer experience. To overcome this, they partnered with the vendor Bonfire Effect to develop a unified branding and identity solution.

Bonfire Effect developed the "Greener by design™" identity, which included a new name, brand visualization, and a custom design system inspired by nature. This solution unified Thermo Fisher's product sustainability efforts under a single, credible banner. The result provided clarity internally and externally, enabling customers to make more informed purchasing decisions and enhancing the Thermo Fisher brand's reputation as it works toward its sustainability goals.

Thermo Fisher Scientific