Case Study: Thermo Fisher Scientific boosts OEM awareness with Bonfire Effect's campaign

Thermo Fisher Scientific boosts OEM awareness with Bonfire Effect

Thermo Fisher Scientific, a world leader in the biotech space, faced a challenge with its Genetic Sciences OEM and Commercial Supply division. Despite having a robust offering, the company lacked a clear and compelling message and visual design system, which hindered awareness among its primary audience of C-suite and R&D decision-makers. To address this, they partnered with vendor Bonfire Effect.

Bonfire Effect developed a persona-centered creative campaign and an interactive solution landing page for Thermo Fisher Scientific. The solution used an energetic narrative and a geometric design system to convey the flexibility and complexity of the OEM services. This collaboration successfully raised awareness and established Thermo Fisher Scientific as a leading OEM partner, facilitating the journey from scientific idea to market.

Thermo Fisher Scientific