Case Study: Poudre Libraries achieves a flexible new brand identity with Bonfire Effect

Poudre Libraries reshapes community brand identity with Bonfire Effect

Poudre Libraries faced the challenge of modernizing its brand identity to reflect its expanding role and myriad services within the Northern Colorado community. The library needed a way to communicate its evolution beyond a traditional book-lending institution and create space for future growth. They partnered with the creative agency Bonfire Effect for a comprehensive branding solution that included brand positioning, messaging, and visual identity.

Bonfire Effect developed a creative strategy centered on the concept of "space," positioning the library as a community hub that competes with other places of connection. The solution included a new flexible brand identity and a striking van wrap for their mobile library, Evie. The vendor's work was extremely well-received throughout the community, successfully transforming the library's brand to match its vital and evolving role.

Poudre Libraries