Case Study: Brother achieves a cohesive global brand identity with Bonfire Effect

Brother builds a web-based brand standards guide with Bonfire Effect after 100 years of brand evolution

Brother USA, a leader in the commercial printing industry, faced a challenge with its largest division: its brand identity had evolved without unified guidelines across different regions. Seeking a strategic overhaul, Brother engaged the Colorado creative agency Bonfire Effect to create a comprehensive brand standards guide to revitalize and unify its brand for the future.

Bonfire Effect worked with Brother to reassess and reaffirm the brand's market proposition, examining everything from foundational strategy to visual identity. The solution was a web-based brand standards guide, providing an always-up-to-date resource for consistent branding. This process, which grew in scope due to the trust established, resulted in clarified marketing strategies, a revitalized brand presence, and a stronger connection with global audiences for Brother.

Brother