Case Study: Westsun Energy achieves AI Overview visibility with Bonfire

Westsun Energy earns 100% coverage on targeted queries with Bonfire

Bonfire helped Westsun Energy overcome a new visibility challenge in search. With Google's AI Overviews surfacing answers before traditional listings, strong organic rankings were no longer enough to guarantee exposure, particularly for high-intent queries where users sought clarity on complex topics like business solar rebates.

The solution involved a clarity-led content strategy designed for moments of high intent and uncertainty. Bonfire created a direct, context-aware resource that clearly outlined eligibility and regulations for solar rebates. This approach secured Westsun Energy a citation within Google's AI Overviews for the commercially significant query "business solar rebates WA," providing high-value search exposure at the point of decision.

Westsun Energy