Case Study: PT Doors drives over $500,000 in revenue with Bonfire's SEO strategy

PT Doors generates over $500,000 in revenue with Bonfire

PT Doors, a garage door company, faced the challenge of needing to be found by the right customers through search, specifically homeowners needing emergency repairs and commercial strata managers, rather than just generating general traffic. Bonfire Digital implemented a strategic SEO approach to address this, separating high-intent searches from mere traffic and performing a technical site tune-up.

Bonfire's solution involved creating targeted content for emergency, commercial, and local suburb searches, while PT Doors simultaneously built its reputation through sponsorships and garnering over 700 reviews. This combined effort resulted in over $500,000 in revenue from organic search, a 20.6% lift in conversion rate, and a 48.9% increase in organic enquiries, making search PT Doors' biggest source of new work.

PT Doors