Bonfire
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Case Study: O’Sullivan Davies boosts enquiries and trust with Bonfire Digital
A Bonfire Case Study
O’Sullivan Davies boosts website enquiries 147% with Bonfire
O'Sullivan Davies, a family law firm, faced the challenge of reaching prospective clients during their long and considered decision-making process in a fragmented media landscape. They partnered with Bonfire Digital to implement a full-funnel digital strategy that would build trust and guide people from first impression to enquiry without wasting spend on irrelevant audiences.
Bonfire implemented a solution using programmatic BVOD, online video, display retargeting, and a focused SEO program to build awareness, stay present during consideration, and capture high-intent searches. This strategy delivered significant results for O'Sullivan Davies, including a 147% year-on-year increase in website enquiries, a 148% increase in website traffic, and over 3 million completed video views, turning brand awareness into measurable action.
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