Case Study: No Birds achieves record-breaking bookings and revenue with Bonfire

No Birds achieves $1.86M in revenue with Bonfire

No Birds, an Australian car hire company, faced the high-stakes challenge of rebranding from Bayswater Car Hire and migrating to a new domain without losing its organic search visibility and paid campaign momentum. They partnered with Bonfire Digital to manage this transition while aiming to increase bookings and maintain strict cost-per-acquisition targets.

Bonfire Digital executed a precise technical SEO migration to transfer equity to the new domain and optimized the Google Ads strategy by implementing Target CPA bidding and reallocating budget to high-performing campaigns. This solution delivered record-breaking results for the customer, including $1.86 million in revenue from Google Ads, a non-branded CPA of $57, and a stable organic performance post-migration.

No Birds