Case Study: Meninas Grill builds bookings and visibility with Bonfire Digital

Meninas Grill drives 1.8x ROI with Bonfire

Meninas Grill, a new restaurant in Perth with no existing digital presence, faced the challenge of building immediate visibility to drive bookings during its opening and the approaching festive season. They engaged Bonfire Digital to create a foundational digital strategy to help them be found and get booked by the right diners.

Bonfire implemented a strategy combining Organic Search Marketing and targeted Google Ads. This included comprehensive SEO optimization, keyword research, and the integration of an AI phone assistant for bookings. The campaign delivered a 1.8x return on investment, generating an estimated $46,860 in revenue and 355 total conversions. Bonfire's efforts also secured 41 keywords ranking in search and drove 7,378 customer actions via the restaurant's Google Business Profile.

Meninas Grill