Case Study: Luma increases bookings and enquiries with Bonfire

Luma boosts bookings and enquiries by 51% with Bonfire

Luma, a women's health organization, faced the challenge of expanding its brand awareness across a wide demographic in Western Australia. Their new brand identity was not reaching enough women, and they needed a campaign that could resonate across four different decades of life. They partnered with the digital marketing agency Bonfire to address this.

Bonfire developed a powerful digital campaign centered on three films where women honestly describe their health experiences, only to be met with on-screen subtitles of common dismissals. This creative work was distributed for scale across YouTube and Meta and given cultural weight with cinema and out-of-home placements. The campaign by Bonfire was a major success, generating over 7 million impressions and driving a 45% increase in website sessions, a 50% increase in new users, and a 51% increase in bookings and enquiries.

Luma