Case Study: Jacksons boosts traffic and revenue with Bonfire digital marketing

Jacksons boosts online revenue 15% with Bonfire

Jacksons, a retailer, faced a challenge with its online visibility, as its key product terms were not appearing on the first page of Google search results. This gap was costing the company traffic and sales. To address this, they partnered with Bonfire Digital for a connected search strategy.

Bonfire implemented a coordinated plan that merged SEO and Performance Max campaigns. The solution included a full search audit, rebuilding key pages, and launching tailored advertising. This approach delivered significant results for Jacksons, including an 8.4x ROI from Bonfire-managed channels, a 20% increase in website traffic, and a 15% rise in online revenue.

Jacksons