Case Study: Furniture Bazaar achieves 92% YoY online sales growth with Bonfire’s full-funnel digital strategy

Furniture Bazaar grows online sales 92% year-on-year with Bonfire

Furniture Bazaar, a Western Australian furniture retailer, faced challenges in quantifying marketing ROI and standing out against national competitors with its reliance on traditional advertising. They partnered with Bonfire to implement a digital strategy to address these issues.

Bonfire executed a full-funnel digital approach for Furniture Bazaar, utilizing SEO, Google Ads, Meta and YouTube advertising, and later programmatic solutions like BVOD and DOOH. This strategy shifted the brand's advertising to a fully digital model. The results included a 92% year-on-year increase in online sales, a 23% rise in website traffic, and an 11% growth in branded searches, demonstrating the efficacy of Bonfire's solution.

Furniture Bazaar