Case Study: Curtain & Blind Co achieves 8x marketing ROI with Bonfire Digital

Curtain & Blind Co drives 8x marketing ROI with Bonfire

Curtain & Blind Co., a home decor retailer, faced slowing growth despite a successful SEO and Google Ads strategy. Their challenge was to reach potential customers earlier in their journey, before they had developed intent to search for products. They partnered with the digital marketing agency Bonfire to spark new demand.

Bonfire implemented a full-funnel strategy focused on visual discovery platforms. They created native content for Pinterest and TikTok to capture attention and inspire customers during the ideas phase. This was supported by optimized SEO and Google Ads to efficiently convert ready-to-buy audiences. The solution delivered an 8x overall return on marketing investment, including a 22% increase in purchases and a 21% lift in revenue for Curtain & Blind Co.

Curtain & Blind Co