Case Study: Cancer Council WA boosts donations and engagement with Bonfire Digital

Cancer Council WA boosts ROAS 514% with Bonfire

Cancer Council WA sought a new digital partner to enhance its community impact. Their challenge was to position themselves as the primary point of contact for cancer support in Western Australia, increase awareness of their evidence-based information, and drive growth in donations and event participation. They partnered with Bonfire for a comprehensive digital marketing solution.

Bonfire implemented a strategy leveraging SEO, performance media, and programmatic campaigns. This approach delivered exceptional results, including a 514% return on ad spend and over 5 million impressions. Their efforts helped sell out key fundraising raffles and drove over 1,400 newsletter signups, significantly boosting community engagement and donation revenue for Cancer Council WA.

Cancer Council WA