Bonfire
53 Case Studies
A Bonfire Case Study
Aussie Natural Spring Water approached Bonfire to increase its home and office water delivery sales in a saturated market. Their challenge was that their existing online marketing was effective only at engaging customers who already knew their brand, making it inefficient for reaching new potential customers.
Bonfire implemented a strategy combining SEO and paid advertising. They optimized website content with new intent-based keywords and ran targeted Google and Facebook ad campaigns focusing on product USPs and precise geotargeting. As a result, Aussie Natural reported a 46% increase in sales year-over-year. Bonfire's efforts also led to a 27.7% increase in organic sales, a 110% increase in paid conversions, and a 54% decrease in cost per conversion.