Case Study: University of Bedfordshire refreshes its brand identity with Bonfire Creative Intelligence

University of Bedfordshire achieves 88.2% positive campaign feedback with Bonfire Creative Intelligence

The University of Bedfordshire appointed Bonfire Creative Intelligence to undertake a comprehensive brand review. Their challenge was to re-balance their iconic educational emblem and build upon the visual styling from a successful prior recruitment campaign.

Bonfire Creative Intelligence delivered a refreshed brand identity and a complete set of updated guidelines. This included a cleaner logo, refined messaging, new color palettes and fonts, and enhanced rules for graphical elements. The solution led to an overwhelmingly positive reception, with 88.2% positive feedback for the associated campaign. The client praised the agency for getting it 'right' from the outset.

University of Bedfordshire