Case Study: STAR Medical achieves stronger conversions with Bonfire Creative Intelligence brand repositioning

STAR Medical boosts conversions 300% with Bonfire Creative Intelligence

STAR Medical, a full-service resourcing and outsourcing company for the pharma and healthcare industry, faced the challenge of repositioning its brand to correct the market perception that it was primarily a resourcing business. They appointed Bonfire Creative Intelligence to devise and implement a new brand communications strategy, which included a brand review and a new website.

Bonfire Creative Intelligence delivered a complete brand evolution based on its Creative Intelligence™ process, refreshing the brand architecture and launching an integrated marketing campaign across multiple countries. The results included a 300% increase in overall conversions and a 200% increase in email submissions, alongside recognition as a finalist in the Drum Roses Awards.

STAR Medical