Case Study: Marston’s achieves 112.5% sales growth with Bonfire Creative Intelligence’s Eagle Brewery rebrand

Marston’s boosts Eagle IPA sales 112.5% with Bonfire Creative Intelligence

The customer, Marston's, acquired the historic Charles Wells brewery and needed a new brand identity for the renamed Eagle Brewery. They engaged the vendor, Bonfire Creative Intelligence, for creative services to develop a brand story and identity that would honor heritage while signaling a progressive future.

Bonfire Creative Intelligence worked closely with Marston's to craft the complete brand story, identity, and product range. The solution was so successful that the new Eagle branding was applied to the existing Eagle IPA, sparking further product development. The results included a 112.5% month-on-month sales increase for Eagle IPA, positive reception across multiple groups, and extensive online press coverage reaching an estimated 691 million impressions.

Marston’s