Case Study: MiQ turns campaign engagement into account-level insight with Bombora B2Beacon™

MiQ boosts impression match rates by 45% with Bombora

MiQ, a global media partner, faced a challenge common to B2B advertisers: their traditional campaign measurement tools could show activity but not the account-level impact behind it. They needed a clearer way to connect media exposure and engagement to specific accounts and buying groups for their clients. To solve this, they turned to vendor Bombora and its B2Beacon™ solution.

By implementing Bombora's B2Beacon™, MiQ gained granular metrics that connected campaign activity to account-level engagement. For one SaaS client, this resulted in a 45% increase in impression match rates and identified 18% more accounts with measurable campaign influence than CRM reporting alone. Bombora provided MiQ's clients with a strategic advantage, with one calling it the "missing link between awareness and pipeline."

MiQ