Case Study: MiQ achieves stronger B2B campaign performance with Bombora

MiQ boosts click-through rates by 28% with Bombora

MiQ, a global media partner, sought to improve B2B campaign outcomes for its clients by moving beyond outdated audience lists and gaining better visibility into how media spend influenced the buyer journey. Their challenge was to find fresh, in-market audience signals and a way to prove campaign impact on pipeline and revenue. To address this, they turned to vendor Bombora and its Company Surge® Intent data.

Bombora's solution provided MiQ with real-time intent data for dynamic audience targeting and the B2beacon™ measurement tool for comprehensive attribution. This allowed for omnichannel activation and in-flight campaign optimization. The results were significant, including a 28% average lift in click-through rate, a 40% increase in site visits, and a 28% higher closed-won rate for leads from Bombora-powered campaigns.

MiQ