Case Study: Just Global boosts B2B campaign targeting with Bombora’s B2beacon

Just Global improves ABM campaign reach with Bombora

Just Global, an award-winning marketing agency, faced a challenge in effectively reaching a diverse set of companies on their ABM lists for a global cloud storage customer. Traditional DSPs were underdelivering to mid-sized and small companies. To bridge this gap for their client, Just Global sought a solution from the vendor Bombora.

Bombora's B2beacon solution, developed in collaboration with The Trade Desk and Chalice AI, was implemented to intelligently engage accounts at scale. This provided Just Global with the tools for optimization and transparent reporting, leading to better alignment of campaign goals, optimized use of marketing resources, and valuable visibility into account-level performance for their client.

Just Global