Case Study: iT1 boosts lead engagement and sales efficiency with Bombora B2B Intent Data

iT1 drives 10x more lead engagement with Bombora

iT1, a global technology provider, faced a challenge where its traditional lead programs lacked the granularity needed to prioritize sales and marketing efforts effectively. Sorting through data was time-consuming and yielded few actionable insights. To remain competitive, iT1 needed to identify quality leads earlier in the process and turned to Bombora for a solution using its Company Surge® intent data.

Bombora provided a solution that was easy to use and integrated seamlessly with iT1's existing CRM tools. The implementation allowed for improved segmentation for marketing, targeted messaging with SalesIntel, and a complete view in Salesforce. The results were immediate; campaigns launched faster and sales focused on high-intent prospects. This led to a significant boost in performance, with iT1 seeing 10x more engagement from leads and the ability to build prioritized target lists in hours instead of days.

iT1